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Political Advertising

WEBSITES

:30 Second Candidate, The [IA][Direct] - Enter the world of political advertisements and trace the history of significant political ads, follow the controversial process of creating an ad, and explore the techniques of ad makers.
Annenberg Public Policy Center: Media and the Dialogue of Democracy [IA][Direct] - Analyzes the amount and quality of information available to the electorate, examining how broader elements of the public may become engaged in political affairs.
Comparing Attitudes Towards Political Advertising [IA][Direct] - Australian study that looks at the attitudes of participants in a particular industry (politics) towards its advertising.
Dissect an Ad [IA][Direct] - Offers an exercise aimed at getting voters to think critically about Presidential election campaign ads.
Effectiveness of Negative Political Advertising [IA][Direct] - Discusses results of a survey.
Issue Advocacy Advertising During the 1997-1998 Election Cycle [IA][Direct] - Analysis from the Annenberg Public Policy Center.
Political Ad Critic [IA][Direct] - Archive of TV ads by the major U.S. Presidential candidates.
Political Advertising Articles and Resources [IA][Direct] - Annotated list.
Political Advertising in China [IA][Direct] - Offers an archive of images.
Political Advertising War of 1996 [IA][Direct] - Focuses on negative or attack-type ads.
Political Media Buying: A Brief Guide [IA][Direct] - Covers development, timing, target audiences, geographic considerations, commercial formats, and more.

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