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Books

WEBSITES

Blueprint For Marketing [IA][Direct] - By Susan E. Frost. Succinct guidelines to develop a marketing program.
Building Strong Brands [IA][Direct] - New book by David Aaker, author of Managing Brand Equity.
Customer Specific Marketing [IA][Direct] - Shows how retailers are increasing profits by making different offers to different customers.
Fire Up [IA][Direct]
Let Your Customers Do The Talking [IA][Direct] - With some free word-of-mouth marketing tips.
Read My Lips [IA][Direct] - Subliminal advertising and sales.
Sales Dragon [IA][Direct] - Sales training book by John Scevola.
Seize The Opportunity [IA][Direct] - Marketing strategies to help business owners bring in the clients they need.

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